Looking for fresh ways to shop that actually deliver? We’ve bundled up 10 of our favourite digital brands that deliver products in an innovative way. From custom mysteries to smart skincare, here’s your insider’s guide to the brands using technology in ways you’ll actually want to try.
- My Mystery Kit
My personal favourite is My Mystery Kit. Late last year I hosted a murder mystery and was very surprised at the innovative way My Mystery Kit customised my kit. If you’re looking to host a dinner party with a difference, this is where murder mystery gets personal. Their online portal allows you to customise your murder mystery dinner kit to include personalisations and jokes. Their murder mystery game comes with everything you need for a night of intrigue – including a host guide, character profiles, evidence and plenty of surprising plot twists. At $47 a kit, it’s more affordable than your average night out, and will ensure you’re the host of a night to remember!
- Lyka
I’ve seen quite a few pet food subscriptions, but this one’s more personal than my own meal plan. Their AI platform doesn’t just dish out standard recipes – it creates custom meals based on your dog’s actual health data. The system adjusts portions and ingredients in real-time as your pet’s needs change. Think of it as having a canine nutritionist on speed dial, minus the consultation fees.
- Adore Beauty
I’ve watched this one evolve from Australia’s first beauty e-commerce site into a tech-powered beauty matchmaker. Their AI-driven skin diagnostic tool has completely changed how I shop for skincare online – just upload a selfie and get personalized product recommendations based on your actual skin concerns. I was skeptical at first, but their virtual try-on feature for makeup is surprisingly accurate (yes, even for foundation shades), and I love how their tracking system lets me know exactly when to reorder my favourites.
- Flora & Fauna
I’ve been impressed by how this sustainable shopping platform makes eco-friendly choices easier with their carbon footprint calculator and AI-powered recommendations. What I particularly love is their blockchain-verified sustainability tracking – you can see the exact environmental impact of each purchase. And if you’re worried about waste, their augmented reality packaging preview shows you exactly what you’re getting, minus the excess packaging that usually comes with online orders.
- Modibodi
Trust me, this isn’t your average period care brand. Their Size-ID technology has taken the guesswork out of shopping for intimates by creating customized fit recommendations based on your unique measurements and preferences. I’m particularly impressed by how their smart fabric technology adapts to your body’s needs, while their app tracks your cycle and automatically suggests when it’s time to refresh your collection.
- The Daily Edited
I’ve long been a fan of TDE, and their latest tech upgrades prove they’re not just another monogram service. Their 3D customization platform lets me preview every possible combination of colours, textures, and personalization options in real-time. What I find really clever is how their AI remembers your style preferences and suggests complementary pieces, while their augmented reality feature shows exactly how that bag will look on your arm before you buy.
- Citizen Wolf
I’ve found my new go-to for basics here – these folks have turned t-shirt shopping into a science. Their Magic Fit® algorithm creates custom-fitted tees using just your height, weight, and age (plus a couple of photos if you want to get really precise). I love that their zero-waste cutting system means each garment is made to order in their Sydney factory, and their carbon negative status keeps your conscience as comfortable as their organic cotton. Their AI remembers how you like your fit, so each order gets more personalized. Plus, I can track exactly how much water and carbon I’ve saved by choosing made-to-measure over fast fashion.
- July Luggage
I like to think of this as the Tesla of suitcases. Their 3D customization platform lets you design every detail of your perfect carry-on, while their smart tracking system means you’ll never lose your luggage again. I’m particularly impressed by the built-in weight sensors that sync with your phone to prevent overweight fees, and their AR sizing tool shows you exactly how much you can pack.
- Who Gives A Crap
I never thought I’d be excited about a toilet paper company, but here we are. Their AI-powered subscription system predicts exactly when you’ll need a restock (and yes, it learns from your household’s patterns). I’m a big fan of their carbon-neutral delivery routing that optimizes each delivery for minimal environmental impact, and their impact tracker shows you exactly how many trees and how much water you’ve saved.
- Dinosaur Designs
I’ve watched this iconic Australian jewelry brand embrace tech without losing their handcrafted charm. Their virtual try-on feature lets you see how their statement pieces look on you, while their AR tool shows you exactly how those resin vases will look in your space. What impresses me most is how their made-to-order system uses AI to optimize production, reducing waste while keeping their signature organic aesthetic
What makes these brands special? They’re all using technology to solve everyday shopping hassles while keeping things surprisingly personal. Whether it’s making sure your period care actually fits (thanks, Modibodi) or letting you see exactly how that Dinosaur Designs vase will look on your coffee table, these innovations make online shopping feel less like a gamble and more like an upgrade.
Want to give them a go? Most of these brands offer free shipping on your first order, and several have pretty generous return policies if things aren’t quite right. Just don’t blame us if you end up with a perfectly organized bathroom cabinet (courtesy of Adore Beauty’s tracking system), a suitcase that’s smarter than your phone (looking at you, July), and a monthly delivery of environmentally-friendly loo paper that somehow arrives exactly when you need it!
